Tiffiny Alexander
Tiffiny Alexander, RE/MAX Gold
Email: [email protected]

Differentiate Your California Luxury Residence from the Competition

by Tiffiny Alexander 01/28/2019

If you want to sell a luxury home in Los Angeles, Cupertino or elsewhere in California, you likely will need to differentiate your residence from the competition. Otherwise, you risk a long home selling journey due to the fact that your Golden State luxury residence is unlikely to stand out from comparable properties in your city or town.

Fortunately, there are many ways that a California luxury house seller can differentiate his or her residence from similar homes. Let's take a look at three tips to help you distinguish your Golden State luxury house from comparable properties, and ultimately, make your home an attractive option for buyers.

1. Craft an Effective Home Listing

How you promote your luxury residence in Beverly Hills, San Francisco or any other California city or town can have far-flung effects on your property selling experience. If you craft an effective listing to showcase your Golden State luxury residence, you may make it easy for buyers to fall in love with your house.

Include relevant information about your California luxury residence in your listing, along with details about any unique home features. Also, it may be beneficial to include high-resolution images of different areas of your Golden State luxury home in your listing to help buyers visualize what it would be like if they purchase your house.

2. Eliminate Clutter

If your California luxury home features a wide array of distinct antiques, paintings and decorations, you may want to remove these items from your residence. By doing so, you can cut down on "clutter" and show buyers the true size and beauty of your house.

For those who want to eliminate clutter as quickly as possible, you can list your excess items online or host a yard sale. In addition, you can always rent a storage unit in Malibu, Sacramento or anywhere else in California to keep your personal belongings safe until your residence sells.

3. Work with a Real Estate Agent

Differentiating a luxury home from the competition may prove to be difficult, particularly for a California luxury house seller who tries to work alone. Lucky for you, real estate agents are available in cities and towns across the Golden State, and these housing market professionals can help you distinguish your luxury residence from the competition.

A real estate agent typically will meet with a California luxury home seller and craft a personalized property selling strategy for him or her. Therefore, if you want to sell your San Diego luxury residence without delay, a real estate agent will create a house selling strategy to help you do just that. On the other hand, if you want to maximize the earnings from the sale of your Bay Area luxury house, a real estate agent will do whatever it takes to help you get the best price for your home.

Ready to add your luxury residence to the California housing market? Use the aforementioned tips, and you should have no trouble distinguishing your Golden State luxury home from all others in your city or town.

About the Author

Tiffiny Alexander


Tiffiny Alexander is an award-winning broker in both California and Arizona. She’s a wine country native, bringing more than two decades of market knowledge and industry experience to those she serves. The hallmark of her business acumen is marked by her blue-collar-work-ethic roots coupled with a cornerstone concept of always being able to put her name to her work. Tiffiny has handled an array of residential, land, and commercial real estate requisites. She is an International Certified Luxury Home Marketing Specialist, leveraging a global reach of industry relationships to better serve her clients. She enjoys the opportunity to work and play in both The Valley of the Moon (her Northern California headquarters), as well as The Valley of the Sun (her Scottsdale and Phoenix Arizona office). She’s mastered the art of connecting her clients with the American Dream of building wealth through real estate; be that primary residence, destination get-away, or cash flow investment opportunities. 


Tiffiny is passionate about the outdoors, art, and the architecture found in abundance throughout the Sonoran Desert as well as the wine country of Northern California. Where can she be found when not immersed in all things real estate?  Hiking or running the local trails, teaching art in the Rincon Valley School District and introducing new local artists to the community at Fulton Crossing Gallery in Santa Rosa, California. Tiffiny grew up on a ranch in Northern California well stocked with farm animals, fresh eggs, and produce, She’s a farm-to-table foodie, whether its fine dining or family-style. And while she enjoys the luxuries of a five-star resort, she’s just as happy backpacking some of the amazing places thoughtfully preserved for the nature-lover in her. 


Tiffiny is the founder of Cannabis Land Brokers, the flagship real estate group dedicated to helping cultivators and distributors buy, sell, and lease cannabis zoned real estate. She is committed to legal, responsible, and sustainable business practices for the industry. She works locally and nationally to connect and inform owners and growers through her work with The National Cannabis Industry Association.  


"Everything comes from the land. All of our stories start with some small patch of it. The soil feeds us. The earth grounds us. Vistas inspire us. Our truest sense of progress points back to our stewardship of the land.” - Tiffiny Alexander