Tiffiny Alexander
Tiffiny Alexander, RE/MAX Gold
Email: [email protected]

Promote Your California Residence to the Right Homebuyers

by Tiffiny Alexander 01/13/2019

Want to sell your California home as quickly as possible? You're not alone. However, a home seller who understands what it takes to promote a residence to the right potential homebuyers should have no trouble stirring up plenty of interest in his or her house.

To better understand what it takes to showcase a California home to prospective homebuyers, let's take a look at three tips to help a Golden State home seller generate substantial interest in his or her residence.

1. Analyze the Real Estate Market

The California housing market can be difficult to navigate. Fortunately, an informed home seller can learn about the intricacies of the real estate sector and plan accordingly.

Take a look at the prices of available houses in your city or town. By doing so, you can find out how your house stacks up against the competition, establish a competitive price for your residence and boost your chances of a quick home sale.

Also, assess the prices of recently sold homes in your area. This housing market data will enable you to see whether you're about to enter a buyer's or seller's market.

2. Improve Your Home Both Inside and Out

When it comes to selling a California home, it's all about making a positive first impression on potential homebuyers. Thus, a home seller who devotes the necessary time and resources to enhance a house's interior and exterior can make his or her residence more appealing than others.

Mopping the floors, emptying the refrigerator and performing assorted home interior maintenance and repairs is paramount for home sellers. These tasks often are simple to complete and can help you transform an ordinary California residence into a stellar one.

In addition, mowing the front lawn, cutting the hedges and finishing myriad home exterior projects is essential. And if you need help along the way, you can always reach out to a professional landscaping company for extra support.

3. Collaborate with a Real Estate Agent

A California real estate agent will go above and beyond the call of duty to promote your home to the right groups of homebuyers, at the right time. In fact, this housing market professional will do whatever it takes to help you seamlessly navigate all steps of the home selling cycle.

Typically, a real estate agent will set up home showings and open houses and provide you with homebuyers' feedback after these events. This will enable a Golden State home seller to gain the necessary insights so he or she can improve a house as needed.

A real estate agent is happy to respond to any home selling concerns and questions as well. That way, he or she will empower a Golden State home seller to make informed decisions at each stage of the home selling journey.

Don't leave anything to chance as you get ready to sell your California home. Instead, use these tips, and you can effectively promote your Golden State residence to a wide range of potential homebuyers.

About the Author

Tiffiny Alexander


Tiffiny Alexander is an award-winning broker in both California and Arizona. She’s a wine country native, bringing more than two decades of market knowledge and industry experience to those she serves. The hallmark of her business acumen is marked by her blue-collar-work-ethic roots coupled with a cornerstone concept of always being able to put her name to her work. Tiffiny has handled an array of residential, land, and commercial real estate requisites. She is an International Certified Luxury Home Marketing Specialist, leveraging a global reach of industry relationships to better serve her clients. She enjoys the opportunity to work and play in both The Valley of the Moon (her Northern California headquarters), as well as The Valley of the Sun (her Scottsdale and Phoenix Arizona office). She’s mastered the art of connecting her clients with the American Dream of building wealth through real estate; be that primary residence, destination get-away, or cash flow investment opportunities. 


Tiffiny is passionate about the outdoors, art, and the architecture found in abundance throughout the Sonoran Desert as well as the wine country of Northern California. Where can she be found when not immersed in all things real estate?  Hiking or running the local trails, teaching art in the Rincon Valley School District and introducing new local artists to the community at Fulton Crossing Gallery in Santa Rosa, California. Tiffiny grew up on a ranch in Northern California well stocked with farm animals, fresh eggs, and produce, She’s a farm-to-table foodie, whether its fine dining or family-style. And while she enjoys the luxuries of a five-star resort, she’s just as happy backpacking some of the amazing places thoughtfully preserved for the nature-lover in her. 


Tiffiny is the founder of Cannabis Land Brokers, the flagship real estate group dedicated to helping cultivators and distributors buy, sell, and lease cannabis zoned real estate. She is committed to legal, responsible, and sustainable business practices for the industry. She works locally and nationally to connect and inform owners and growers through her work with The National Cannabis Industry Association.  


"Everything comes from the land. All of our stories start with some small patch of it. The soil feeds us. The earth grounds us. Vistas inspire us. Our truest sense of progress points back to our stewardship of the land.” - Tiffiny Alexander